The Furnace

Project overview
The Furnace is Dublin's newest addition to research and innovation. Still in planning, its renders showed a striking building without the human presence. We turned them into a launch film with engineers, makers, and founders at work, so future tenants could picture their own team inside.
The Furnace innovation hub at Glass Bottle, Dublin, with glass and red-clad upper floors above a landscaped plaza

Project details

An innovation hub sells on the people inside it. The Furnace had planning renders: glass, red brick, and empty space. We took those renders to a photographic finish, then cast the people who make a building like this work: an engineer at the bench, a robotics breakthrough, colleagues at mid-laugh. Light, movement, and sound came next. The result is a Living Film that shows The Furnace as a place where things get made, long before the doors open.
The red-clad cantilevered upper floors of The Furnace above a glazed ground floor, with people crossing the plaza
Two colleagues laughing together inside The Furnace innovation hub at Glass Bottle, Dublin
Type:
Co-Work
Category:
Commercial
Objective:
Planning
USP:
Innovation Hub
An engineer adjusting a humanoid robot's arm in a lab at The Furnace, Glass Bottle, Dublin
An engineer working over a bench of wiring and test equipment at The Furnace, Dublin
A researcher with headphones round her neck laughing mid-conversation at The Furnace, Dublin
Render of the Glass Bottle waterfront in Dublin, with kayakers and cyclists below the new blocks, courtesy of Visual Lab
Work

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