Project overview
Sand House is the second building of phase one at Glass Bottle, following Lime House. It had to read as unmistakably part of the same scheme while giving buyers a fresh reason to look. We built photorealistic stills with real human presence, a 16:9 hero film, and vertical cutdowns for social.
Project details
By the second building of a phase, Glass Bottle has already introduced itself. Lime House set the standard, so Sand House had to speak it fluently and earn attention of its own. We partnered with Lioncor to turn show media into photorealistic stills and film with real human presence, so the launch read as continuation rather than repetition.
Type:
Apartments
Category:
Residential
Objective:
Marketing
USP:
Phase one launch
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