Archviz studios vs ListLift.
Your visualisation studio drew the building. We put life inside it.
Comparison 2026/2027
The short answer.
An architectural visualisation (archviz) studio builds a 3D model from your architect's drawings and renders it as stills, flythroughs, walkthroughs or VR tours.
ListLift is a film studio for property. We take the renders an ArchViz studio creates and turn them into living films, with human presence and emotional resonance.
Both are critical. Architectural visualisation for planning, and living films for the feeling.
Side by side.
Based on third-party figures as published by each studio in 2026.
What archviz does well.
Archviz turns building plans into factual designs. A good studio captures the geometry, space, and features, so planners and investors can advance.
The best of them, DBOX, Visual Lab, and MIR among them, make some of the finest images in property. We'd be the first to say so. Their renders are the foundation for any living film.
Where renders stop.
A render is made to get a scheme approved. It shows a structure that complies with laws and code, so it's safe for human occupation.
Human presence is the hard part. Animated figures are one of more challenging aspects of an archviz project, because static ones "read as artificial the moment the camera moves" (Rendimension). They work for a planning pack. It's a problem when marketing has to use them to sell the feeling.
What ListLift adds.
We start from the renders your archviz studio made. We direct mood and atmosphere and cut the result as film, with a score and script underneath.
A filmmaker checks every frame for anything false before you see it.
Then we keep cast and setting on file. The family at the kitchen table in your first film can be there in your fifth.
Better together.
Keep your CGI supplier. We start from their files, and add the human depth.
When the design changes, send us the new renders. We recreate what moved and leave the rest exactly where it was.
Before you ask.
What is architectural visualisation (archviz)?
Archviz turns architectural drawings into images of a building before it exists: renders, flythroughs, walkthroughs and VR. In the US and Canada it's spelled visualization.
Is ListLift an archviz or CGI studio?
We're a film studio for property. We start from the renders and CGI your visualisation studio built, and turn them into photoreal film and stills.
Can you add people to architectural renders?
You should have both. Our process adds human presence into your renders: a child at breakfast, a busy office on a Monday.
Can AI replace architectural visualisation?
Your model still has to be built from the drawings, and a visualisation studio is the right team for that. AI helps with the next step: turning accurate renders into living film so sales and marketing teams can sell the feeling.
How much does architectural visualisation cost?
In the UK, stills for a small development typically run £1,000 to £5,000 (iCreate). Living films start from €5,000. See pricing.
How long does it take to turn renders into film?
First cut in 5 to 10 working days. A full campaign set in 2 to 3 weeks.
Will it look like AI?
Our living fims are real enough that EU law makes us label it.
Who owns the film?
You do. We create using commercial licensing and production-ready assets exclusively. All licenses are transferred to you upon completion.
Share your vision.
We'll come back with a plan and a price, no obligation.